Privacy policy

 

This Privacy Policy explains how rawdenimax.shop (“rawdenimax.shop”, “we”, “us” or “our”) collects, uses, discloses, stores and otherwise processes personal information when you visit our website, purchase products from us, contact us or otherwise use our services.

We are committed to protecting your privacy and handling personal information fairly, lawfully and transparently in accordance with applicable UK data protection and privacy laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the Privacy and Electronic Communications Regulations 2003 (PECR).

For privacy-related questions or requests, please contact:

rawdenimax.shop
Email: info@rawdenimax.shop

1. Who Is Responsible for Your Personal Information?

For the purposes of applicable UK data protection law, rawdenimax.shop is responsible for personal information collected and processed in connection with the operation of this online store, except where another organisation processes personal information as an independent controller in its own right.

Our online store is hosted using Shopify's ecommerce platform. Shopify and other service providers may process personal information on our behalf or, in certain circumstances, for their own purposes in accordance with their respective legal obligations and privacy terms.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

Information You Provide Directly

When you place an order, create or use an account, contact us, subscribe to marketing communications or otherwise interact with our store, we may collect information such as:

  • Your name;

  • Billing address;

  • Shipping address;

  • Email address;

  • Telephone number;

  • Order details;

  • Products purchased or returned;

  • Account information;

  • Customer service communications;

  • Return and refund information;

  • Marketing preferences; and

  • Any other information you choose to provide to us.

Payment Information

When you make a purchase, payment information is processed through the payment methods and payment service providers available through our Shopify store.

Depending on the payment method selected, payment providers may collect information such as card details, billing information or other payment credentials.

We do not necessarily receive or store complete payment card information. Payment information may be processed directly by Shopify Payments, card networks, banks or other third-party payment providers.

Information Collected Automatically

When you visit or use rawdenimax.shop, certain technical information may be collected automatically through cookies, pixels, log files and similar technologies.

This may include:

  • Internet Protocol (IP) address;

  • Browser type and version;

  • Device type;

  • Operating system;

  • Device identifiers;

  • Website activity;

  • Pages viewed;

  • Links clicked;

  • Referring website or source;

  • Date and time of visits;

  • Shopping cart activity;

  • Checkout activity; and

  • General location information derived from an IP address.

Where required by applicable law, non-essential technologies will be used only after appropriate consent has been obtained.

3. How We Use Personal Information

We may use personal information for the following purposes:

Providing Our Services

We use personal information to:

  • Process and fulfil orders;

  • Process payments;

  • Arrange shipping and delivery;

  • Provide order confirmations and updates;

  • Manage returns, refunds and exchanges;

  • Maintain customer accounts;

  • Provide customer support; and

  • Respond to questions, requests and complaints.

Operating and Improving Our Store

We may use information to:

  • Operate and maintain rawdenimax.shop;

  • Understand how customers use our website;

  • Improve website functionality;

  • Improve our products and services;

  • Diagnose technical problems;

  • Measure website performance; and

  • Develop and improve the customer experience.

Security and Fraud Prevention

We may process personal information to:

  • Verify transactions;

  • Detect suspicious activity;

  • Prevent fraud;

  • Protect customer accounts;

  • Protect our website and systems;

  • Investigate security incidents; and

  • Prevent misuse of our services.

Legal and Regulatory Compliance

We may process personal information where necessary to:

  • Comply with applicable laws and regulations;

  • Maintain tax, accounting and transaction records;

  • Respond to lawful requests from public authorities;

  • Establish, exercise or defend legal claims;

  • Enforce our contractual rights; and

  • Protect our legal interests.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to send information about products, offers, promotions or other marketing communications.

Where consent is legally required, we will seek appropriate consent before sending electronic marketing communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe mechanism provided in the communication or by contacting:

info@rawdenimax.shop

4. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on one or more of the following lawful bases.

Performance of a Contract

We process personal information where necessary to perform a contract with you or to take steps at your request before entering into a contract.

This includes processing necessary to:

  • Accept and process your order;

  • Receive payment;

  • Deliver products;

  • Manage returns and refunds; and

  • Provide customer service relating to your purchase.

Legal Obligation

We may process personal information where necessary to comply with legal obligations, including tax, accounting, consumer protection, fraud prevention and regulatory requirements.

Legitimate Interests

We may process personal information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

These interests may include:

  • Operating and improving our business;

  • Providing customer service;

  • Securing our website;

  • Preventing fraud and misuse;

  • Understanding how our services are used; and

  • Protecting our legal rights.

Where we rely on legitimate interests, we consider whether the processing is necessary and whether your rights and interests outweigh our legitimate interests.

Consent

Where required, we may rely on your consent to process personal information, including for certain marketing activities, advertising technologies or non-essential cookies.

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

5. Cookies and Similar Technologies

rawdenimax.shop and our service providers may use cookies and similar technologies to operate the website, remember preferences, provide shopping functionality, understand website usage and, where permitted, support analytics and advertising.

Cookies may include:

Strictly Necessary Cookies

These cookies are necessary for essential website functions, such as:

  • Shopping cart functionality;

  • Checkout;

  • Security;

  • Fraud prevention;

  • Authentication; and

  • Remembering privacy preferences.

These technologies may be used without consent where permitted by applicable law.

Analytics Cookies

Analytics technologies may help us understand how visitors interact with our website, including which pages are visited and how the website performs.

Where consent is required, these technologies will not be activated until appropriate consent has been provided.

Advertising and Marketing Cookies

Where enabled, advertising technologies may be used to measure advertising effectiveness, understand customer interests and provide more relevant advertising.

Where required under UK law, we will obtain consent before using non-essential advertising or marketing cookies.

You can manage available privacy and cookie preferences through the consent controls presented on our website and through your browser settings.

Disabling certain cookies may affect some website functionality.

6. Shopify

Our store is powered by Shopify, which provides the ecommerce infrastructure we use to operate rawdenimax.shop.

Shopify may process personal information relating to customers and visitors in order to provide its ecommerce, hosting, security, fraud prevention, analytics, payment and related services.

Shopify's processing of personal information is also governed by its own applicable privacy documentation and contractual arrangements.

Depending on Shopify features enabled on our store, Shopify may also process information to provide enhanced services, analytics, advertising or other functionality.

7. How We Share Personal Information

We do not disclose personal information indiscriminately.

We may share personal information where reasonably necessary with service providers and other parties that help us operate our business.

These may include:

  • Shopify;

  • Payment processors;

  • Banks and card networks;

  • Shipping and logistics providers;

  • Fulfilment providers;

  • Customer service providers;

  • Website hosting and technology providers;

  • Fraud prevention and security providers;

  • Analytics providers;

  • Marketing and advertising providers where applicable;

  • Professional advisers such as accountants, lawyers and auditors; and

  • Government, regulatory, law enforcement or judicial authorities where legally required.

We seek to disclose only information reasonably necessary for the relevant purpose.

8. Shipping and Fulfilment Providers

To deliver your order, we may provide relevant personal information to shipping carriers, logistics partners and fulfilment providers.

This information may include:

  • Your name;

  • Shipping address;

  • Telephone number;

  • Email address; and

  • Information necessary to identify and deliver your order.

These parties may use the information to arrange, track and complete delivery and perform related logistics services.

9. Payment Providers

When you make a payment, certain transaction information may be provided to payment processors, banks, card networks or other financial service providers.

These organisations may process information for purposes including:

  • Payment authorisation;

  • Transaction processing;

  • Fraud prevention;

  • Security;

  • Chargeback management; and

  • Compliance with financial and regulatory obligations.

Payment providers may act as independent controllers for certain processing activities and may apply their own privacy policies.

10. Fraud Prevention and Security

We may use information about orders, transactions, devices, IP addresses and account activity to identify and prevent suspected fraud, abuse, security threats and unlawful activity.

Shopify, payment providers and fraud prevention services may also use automated systems or risk indicators when assessing transactions.

Where automated processing produces legal or similarly significant effects and applicable law provides specific rights in relation to that processing, those rights will be respected.

11. Direct Marketing

We may send marketing communications where we have a lawful basis to do so under applicable UK data protection and electronic communications laws.

Where required, we will obtain consent before sending marketing emails or similar electronic communications.

In circumstances where UK law allows us to send marketing communications to existing customers without fresh consent, we will provide a clear and simple opportunity to opt out.

You can stop receiving direct marketing communications from us at any time by:

We will not charge you for opting out of marketing communications.

We may retain limited information showing that you have opted out so that we can respect your preference in the future.

12. International Transfers of Personal Information

Because Shopify and some of our service providers operate internationally, personal information may be processed or stored outside the United Kingdom.

Where personal information is transferred internationally, we will take steps required under applicable data protection law to ensure that appropriate safeguards are used.

Depending on the destination and circumstances, such safeguards may include:

  • Transfers to countries recognised as providing an adequate level of protection;

  • Approved contractual safeguards;

  • International data transfer agreements or approved addenda; or

  • Other legally recognised transfer mechanisms.

13. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Fulfil orders;

  • Maintain customer service records;

  • Comply with legal and regulatory obligations;

  • Maintain tax and accounting records;

  • Resolve disputes;

  • Prevent fraud; and

  • Establish, exercise or defend legal claims.

Different categories of information may be retained for different periods.

When personal information is no longer required, we will take reasonable steps to delete, anonymise or otherwise securely dispose of it, subject to applicable legal requirements.

14. Data Security

We take reasonable technical and organisational measures designed to protect personal information against:

  • Unauthorised access;

  • Unlawful processing;

  • Accidental loss;

  • Destruction;

  • Alteration; and

  • Unauthorised disclosure.

We also rely on Shopify and other service providers to maintain security measures appropriate to the services they provide.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

15. Your UK Data Protection Rights

Depending on the circumstances and subject to applicable legal conditions and exemptions, you may have rights regarding your personal information.

These may include:

Right of Access

You may request confirmation of whether we process your personal information and request access to personal information we hold about you.

Right to Rectification

You may ask us to correct personal information that is inaccurate or complete information that is incomplete.

Right to Erasure

In certain circumstances, you may ask us to delete your personal information.

This right is not absolute, and we may need to retain information where there is a lawful reason to do so.

Right to Restrict Processing

In certain circumstances, you may ask us to restrict how your personal information is processed.

Right to Data Portability

Where applicable, you may have the right to receive certain personal information in a structured, commonly used and machine-readable format or request that it be transferred to another organisation.

Right to Object

You may have the right to object to certain processing based on legitimate interests.

You have the right to object to the use of your personal information for direct marketing purposes.

Rights Relating to Automated Decision-Making

Where applicable, you may have rights relating to decisions based solely on automated processing that produce legal or similarly significant effects.

Right to Withdraw Consent

Where we rely on consent, you may withdraw that consent at any time.

16. Exercising Your Privacy Rights

To exercise a privacy right or ask a question about your personal information, contact:

Email: info@rawdenimax.shop

Please clearly describe your request.

We may request information reasonably necessary to confirm your identity and ensure that personal information is not disclosed to an unauthorised person.

We will respond to valid requests within the timeframe required by applicable law.

In certain circumstances permitted by law, we may need additional time to respond or may lawfully refuse or limit a request. If this occurs, we will explain the reason where legally required.

17. Complaints

If you have concerns about how we handle your personal information, please contact us first at:

info@rawdenimax.shop

We will review your concern and seek to address it appropriately.

You may also have the right to complain to the Information Commissioner's Office (ICO), the United Kingdom's independent data protection regulator.

You can obtain current information about making a complaint directly from the ICO.

Your right to contact a supervisory authority is not affected by contacting us first.

18. Children's Privacy

Our website and services are intended for a general retail audience and are not designed specifically for children.

We do not intentionally seek to collect personal information from children in circumstances where parental or guardian consent would be required by law.

If you believe that a child has provided personal information to us inappropriately, please contact us at info@rawdenimax.shop so that we can review the matter.

19. Third-Party Websites and Services

Our website may contain links to websites, applications or services operated by third parties.

We are not responsible for the privacy practices of independent third parties.

We encourage you to review the privacy information provided by any third-party website or service before providing personal information.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our business;

  • Changes to our website or services;

  • Changes to Shopify functionality;

  • Changes to service providers;

  • Changes to our privacy practices; or

  • Changes to legal or regulatory requirements.

When we update this Privacy Policy, we will publish the revised version on rawdenimax.shop and update the “Last updated” date where appropriate.

We encourage you to review this Privacy Policy periodically.

21. Contact Us

For questions about this Privacy Policy, how we handle personal information or to exercise your data protection rights, please contact:

rawdenimax.shop
Email: info@rawdenimax.shop

We will handle privacy enquiries in accordance with applicable UK data protection requirements.